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Journal Articles

Export venture sustainability strategies: an exploration of knowledge-based enablers, conditions and performance implications

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Arinze Christian Nwoba, Nilay Bıçakcıoğlu-Peynirci
Journal: International Marketing Review
International Marketing Review (2026) 43 (1): 77–123.
https://doi.org/10.1108/IMR-11-2024-0446
Published: 10 November 2025
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Journal Articles

International servitization of SMEs in emerging markets: antecedents and boundary conditions

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Nadia Zahoor, Michael Christofi, Arinze Christian Nwoba
Journal: International Marketing Review
International Marketing Review (2023) 40 (4): 693–717.
https://doi.org/10.1108/IMR-10-2021-0319
Published: 14 March 2023
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