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Journal Articles

Strategic leadership and inter-firm knowledge sharing: foundations for effective digital transformation and customer engagement

Available to Purchase
Muhammad Usman, Nadia Zahoor, Muhammad Waheed Akhtar, Shaker Bani-Melhem
Journal: International Marketing Review
International Marketing Review (2025) 42 (6): 1382–1397.
https://doi.org/10.1108/IMR-10-2024-0434
Published: 18 November 2025
View article titled, Strategic leadership and inter-firm knowledge sharing: foundations for effective digital transformation and customer engagement
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Journal Articles

International servitization of SMEs in emerging markets: antecedents and boundary conditions

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Nadia Zahoor, Michael Christofi, Arinze Christian Nwoba
Journal: International Marketing Review
International Marketing Review (2023) 40 (4): 693–717.
https://doi.org/10.1108/IMR-10-2021-0319
Published: 14 March 2023
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Journal Articles

Enhancing international marketing capability and export performance of emerging market SMEs in crises: strategic flexibility and digital technologies

Available to Purchase
Nadia Zahoor, Yong Kyu Lew
Journal: International Marketing Review
International Marketing Review (2023) 40 (5): 1158–1187.
https://doi.org/10.1108/IMR-12-2021-0350
Published: 03 January 2023
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Journal Articles

International open innovation and international market success: an empirical study of emerging market small and medium-sized enterprises

Open Access
Nadia Zahoor, Zaheer Khan, Ahmad Arslan, Huda Khan, Shlomo Yedidia Tarba
Journal: International Marketing Review
International Marketing Review (2022) 39 (3): 755–782.
https://doi.org/10.1108/IMR-12-2020-0314
Published: 17 August 2021
View article titled, International open innovation and international market success: an empirical study of emerging market small and medium-sized enterprises
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