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Journal Articles

Knowledge management, operational resilience and export performance: moderating roles of strategic flexibility and maturity of digital transformation in emerging markets

Mohammad Tayeenul Hoque, Nikolaos Tzokas, Ahmad Arslan, Deepika R Gupta, Mohammad Faisal Ahammad

International Marketing Review (2026) 43 (3): 534–559.

https://doi.org/10.1108/IMR-10-2024-0389

Published: 13 January 2026

View article titled, Knowledge management, operational resilience and export performance: moderating roles of strategic flexibility and maturity of digital transformation in emerging markets

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Journal Articles

Hybrid market offering in the medical technology sector and the role of network configuration: an exploratory assessment in both developed and emerging markets

Huda Khan, Ahmad Arslan, Lauri Haapanen, Peter Rodgers, Shlomo Yedidia Tarba

International Marketing Review (2023) 40 (4): 612–635.

https://doi.org/10.1108/IMR-10-2021-0303

Published: 10 March 2023

View article titled, Hybrid market offering in the medical technology sector and the role of network configuration: an exploratory assessment in both developed and emerging markets

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Journal Articles

International projects and political risk management by multinational enterprises: insights from multiple emerging markets

Tahir Ali, Aurangzeab Butt, Ahmad Arslan, Shlomo Yedidia Tarba, Sniazhana Ana Sniazhko, Minnie Kontkanen

International Marketing Review (2021) 38 (6): 1113–1142.

https://doi.org/10.1108/IMR-03-2020-0060

Published: 25 August 2021

View article titled, International projects and political risk management by multinational enterprises: insights from multiple emerging markets

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Journal Articles

International open innovation and international market success: an empirical study of emerging market small and medium-sized enterprises

Nadia Zahoor, Zaheer Khan, Ahmad Arslan, Huda Khan, Shlomo Yedidia Tarba

International Marketing Review (2022) 39 (3): 755–782.

https://doi.org/10.1108/IMR-12-2020-0314

Published: 17 August 2021

View article titled, International open innovation and international market success: an empirical study of emerging market small and medium-sized enterprises

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Journal Articles

Cause-related marketing, legitimacy and internationalization of professional service firms: A case study of a football talent scouting microfirm

Ahmad Arslan, Ismail Golgeci, Lauri Haapanen, Shlomo Tarba, Cary Cooper, William Y. Degbey

International Marketing Review (2020) 37 (5): 885–899.

https://doi.org/10.1108/IMR-05-2019-0143

Published: 28 January 2020

View article titled, Cause-related marketing, legitimacy and internationalization of professional service firms: A case study of a football talent scouting microfirm

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Journal Articles

Influences of cognitive dimensions on the collaborative entry mode choice of small- and medium-sized enterprises

Manlio Del Giudice, Ahmad Arslan, Veronica Scuotto, Francesco Caputo

International Marketing Review (2017) 34 (5): 652–673.

https://doi.org/10.1108/IMR-05-2016-0098

Published: 11 September 2017

View article titled, Influences of cognitive dimensions on the collaborative entry mode choice of small- and medium-sized enterprises

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Knowledge management, operational resilience and export performance: moderating roles of strategic flexibility and maturity of digital transformation in emerging markets

Hybrid market offering in the medical technology sector and the role of network configuration: an exploratory assessment in both developed and emerging markets

International projects and political risk management by multinational enterprises: insights from multiple emerging markets

International open innovation and international market success: an empirical study of emerging market small and medium-sized enterprises

Cause-related marketing, legitimacy and internationalization of professional service firms: A case study of a football talent scouting microfirm

Influences of cognitive dimensions on the collaborative entry mode choice of small- and medium-sized enterprises

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