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Cary Cooper
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Journal Articles
Exploring the influence of hybrid product–service offerings on firm internationalization strategies: an international perspective
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2023) 40 (4): 549–560.
Published: 23 November 2023
Journal Articles
Cause-related marketing, legitimacy and internationalization of professional service firms: A case study of a football talent scouting microfirm
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2020) 37 (5): 885–899.
Published: 28 January 2020
