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John Hulland

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Journal Articles

Guest editorial: Systematic literature reviews in international marketing: from the past to the future and beyond

Demetris Vrontis, John Hulland, Jason D. Shaw, Ajai Gaur, Michael R. Czinkota, Michael Christofi

Journal: International Marketing Review

International Marketing Review (2022) 39 (5): 1025–1028.

https://doi.org/10.1108/IMR-09-2022-390

Published: 25 October 2022

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Journal Articles

Guest editorial

Demetris Vrontis, John Hulland, Jason D. Shaw, Ajai Gaur, Michael Czinkota, Michael Christofi

Journal: International Marketing Review

International Marketing Review (2021) 38 (5): 801–805.

https://doi.org/10.1108/IMR-09-2021-387

Published: 07 September 2021

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Journal Articles

Joining forces for doing good: getting the international cause-alliance right

Casey E. Newmeyer, Efua Obeng, John Hulland

Journal: International Marketing Review

International Marketing Review (2020) 37 (5): 829–839.

https://doi.org/10.1108/IMR-04-2019-0122

Published: 25 September 2019

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Print ISSN 0265-1335

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