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Keywords: Absorptive capacity theory
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2022) 39 (3): 706–733.
Published: 14 May 2021
..., absorptive capacity theory and dynamic capability view (DCV) theory, a conceptual model has been developed. This model has been validated using partial least squares structural equation modeling (PLS-SEM) technique with 612 respondents from 16 multinational firms from different countries. Findings...
