... “model-mediated contact,” extending acculturation theory beyond both direct and media-mediated forms of cultural learning to explain how algorithmic systems reshape cultural exposure, identity formation and adaptation in international marketing contexts. Design/methodology/approach We integrate...

... duration Brand engagement Host country Acculturation Furthermore, while some studies address specific product categories (e.g. Fazli-Salehi et al., 2021 ; Khan et al., 2019 ; Kock et al., 2019 ; Ma et al., 2024), most focus on general product preferences...

... to the host country and acculturation levels, more in-depth studies are necessary to fully understand how COVID-19 affects specific migrant groups and their health. Taiwanese migrants were selected because they are an understudied group. Also, there were widespread differences in pandemic management between...

... International education China Intercultural service encounters Acculturation Multiculturation Global consumers, exposed to product and service offerings from a variety of cultures, may experience multiple, even conflicting attitudes (Chiu and Cheng, 2007 ; Cleveland and Bartsch, 2019). When local...

... of materialism were rigorously validated across a diverse set of eight countries, by investigating which facets of acculturation to global consumer culture and national ethnic identity, along with consumer ethnocentrism, encourage or repel materialism. Using multigroup SEM and other analyses, the authors...

...Qionglei Yu; Dorothy A. Yen; Benedetta Cappellini; Cheng Lu Wang Purpose The previous literature has often focussed on Asian migrants’ acculturation to western cultures with data collected in the western contexts. The purpose of this paper is to explore western consumers’ acculturation to East...

.../legalcode While it is essential to further research the growing diversity in western metropolitan cities, little is currently known about how the members of various ethnic communities acculturate to multicultural societies. The purpose of this paper is to explore immigrants’ cosmopolitanism...

...Tingting Mo; Nancy Wong Purpose The purpose of this paper is to understand the impact of American culture-oriented values, Chinese culture-oriented values and self-improvement values on luxury value perception through acculturation by examining an acculturated sample (Chinese living in the USA...

...Mark Cleveland; Fabian Bartsch Global consumer culture Appropriation Globalization Acculturation Indigenization Creolization Mark Cleveland can be contacted at: mclevela@uwo.ca 15 10 2018 16 10 2018 © Emerald Publishing Limited 2018 Emerald Publishing...

... consumption activities associated with Christmas and how these “maintain, display and transform self and social identity within new cultural contexts” (Bardhi et al., 2012, p. 510) suggest it is an appropriate ritual to investigate consumptive attitudes and behaviours. Acculturation...

...Ravi Parameswaran; R. Mohan Pisharodi The effects of acculturation and assimilation are significant parts of consumer research. However, a void exists in cross‐cultural research with a near‐absence of assimilation studies involving country‐of‐origin (CO) images. The current study fills this void...

... and the construct of national culture is placed in the context of layers of culture, ranging from global cultures to micro cultures. Acculturation processes to other national cultures and antecedents of national culture are examined. The paper ends with concluding remarks and suggestions for future research...