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Journal Articles

Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity

Shahriar Akter, Mujahid Mohiuddin Babu, Tasnim M. Taufique Hossain, Bidit Lal Dey, Hongfei Liu, Pallavi Singh

International Marketing Review (2024) 41 (1): 42–73.

https://doi.org/10.1108/IMR-09-2022-0203

Published: 12 October 2023

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Journal Articles

Towards a framework for understanding ethnic consumers’ acculturation strategies in a multicultural environment: A food consumption perspective

Bidit Lal Dey, Sharifah Alwi, Fred Yamoah, Stephanie Agyepongmaa Agyepong, Hatice Kizgin, Meera Sarma

International Marketing Review (2019) 36 (5): 771–804.

https://doi.org/10.1108/IMR-03-2018-0103

Published: 12 June 2019

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Journal Articles

A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid

Bidit Lal Dey, Ben Binsardi, Renee Prendergast, Mike Saren

International Marketing Review (2013) 30 (4): 297–322.

https://doi.org/10.1108/IMR-03-2012-0058

Published: 09 September 2013

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