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Hongfei Liu
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Journal Articles
Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity
Available to PurchaseShahriar Akter, Mujahid Mohiuddin Babu, Tasnim M. Taufique Hossain, Bidit Lal Dey, Hongfei Liu, Pallavi Singh
Journal:
International Marketing Review
International Marketing Review (2024) 41 (1): 42–73.
Published: 12 October 2023
