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Keywords: Advertising effectiveness
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Journal Articles
Comparative advertising effectiveness in Latin America: evidence from Chile
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2012) 29 (3): 277–298.
Published: 25 May 2012
... brand purchase intention in Latin America. Comparative advertising intensity Product category involvement Sponsor brand's market share Chile Advertising effectiveness Brands Market share Brand advertising in the USA frequently includes comparisons of a product or service with its...
Journal Articles
The implementation of international advertising strategies: An exploratory study in Latin America
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2012) 29 (3): 313–335.
Published: 25 May 2012
..., 2011). © Emerald Group Publishing Limited 2012 International advertising strategy International advertising implementation Standardization Regionalization Latin America Advertising effectiveness Corporate strategy A fourth option in international advertising implementation...
Journal Articles
The effectiveness of female nudity in advertising in three European countries
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2010) 27 (5): 562–578.
Published: 14 September 2010
... these findings might assist an advertiser that plans to use such forms of communication. Advertising Advertising effectiveness Print media Czech Republic France Spain © Emerald Group Publishing Limited 2010 If the product in the advertisements lacks any relationship with nudity...
