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Keywords: Analogical learning theory
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2015) 32 (6): 713–731.
Published: 09 November 2015
... both processes. Design/methodology/approach – The proposed model is based on analogical learning theory and triadic semiotic theory. Findings – Two types of BO knowledge form BO meanings in consumer minds: country-related categories and exemplar brands, which have a classification...
