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Keywords: Antecedents
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Journal Articles
Anne L. Souchon, João S. Oliveira, Ian Hodgkinson, Ekaterina Nemkova, Paul Hughes, Nathaniel Boso, Magnus Hultman
Journal:
International Marketing Review
International Marketing Review 1–37.
Published: 22 May 2026
...Anne L. Souchon; João S. Oliveira; Ian Hodgkinson; Ekaterina Nemkova; Paul Hughes; Nathaniel Boso; Magnus Hultman Purpose We develop and empirically test a model of antecedents to export improvisation, underpinned by a systematic literature review (SLR) and an exploratory study. Export-specific...
Includes: Supplementary data
