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Keywords: Attitude-behavior inconsistency
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Journal Articles
Mind the gap: identifying the chasm between environmental awareness, attitudes and action in fast fashion consumption
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2025) 42 (1): 103–127.
Published: 26 December 2024
... of buying sustainable fashion. Ethics, awareness and attitudes all play a role in purchasing sustainable products, but to different degrees in different countries. Originality/value Research on how consumers attempt to bridge the gap between attitude-behavior inconsistencies is scarce and primarily...
Includes: Supplementary data
