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Keywords: Booking.com
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Journal Articles
The role of cultural values in consumers' evaluation of online review helpfulness: a big data approach
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2021) 38 (6): 1267–1288.
Published: 12 July 2021
... has adopted Hofstede's cultural values framework to assess the influence of cultural factors on review helpfulness. We used a sample of 570,669 reviews of 851 hotels published by reviewers from 81 countries on Booking.com. Findings Findings reveal that reviewers from cultural contexts that score...
