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Keywords: Bridging
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2024) 41 (6): 1521–1559.
Published: 24 September 2024
.... Findings This study redefines buffering, bridging and a mixed strategy for an SME exporter facing global supply chain disruptions. SME exporters with high situational control are likely to pursue a buffering strategy that reduces their resource dependence on foreign suppliers and their reliance...
