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Keywords: Brokered insidership
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2016) 33 (2): 276–297.
Published: 11 April 2016
... outsider networks and insider networks; and reducing the costs of experiential learning for SME exporters. Finally, this study concludes that the “brokered insidership” position acquired by SME exporters is the key outcome of network gatekeeping in foreign market entry. Originality/value – This study...
