... types by focussing on groups of firms that share close similarities (Porter, 1980). Business strategy Environment Internationalization Export markets Globalization is worldwide, with influence at both the macro- (national) and the micro- (industrial) levels. The forces associated...

... which is much less involved with salesperson activities, compared to behaviour‐based control (Oliver and Anderson, 1994). Sales management Business strategy Europe Growing globalisation and the need to sustain competitive advantage overseas as well as domestically provide strong imperatives...