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Journal Articles

International dynamic marketing capabilities: developments and a research agenda

Gregor Pfajfar, Maciej Mitręga, Aviv Shoham
Journal: International Marketing Review
International Marketing Review (2024) 41 (1): 1–41.
https://doi.org/10.1108/IMR-10-2023-0283
Published: 13 February 2024
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Journal Articles

Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilities

Gregor Pfajfar, Maciej Mitręga, Aviv Shoham
Journal: International Marketing Review
International Marketing Review (2024) 41 (1): 237–272.
https://doi.org/10.1108/IMR-12-2022-0276
Published: 05 September 2023
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Journal Articles

International marketing doctrine: the use of guiding principles

Yoel Asseraf, Itzhak Gnizy, Aviv Shoham
Journal: International Marketing Review
International Marketing Review (2021) 38 (2): 321–342.
https://doi.org/10.1108/IMR-10-2019-0241
Published: 05 August 2020
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Journal Articles

Crafting strategy for international marketing: outside-in or inside-out?

Yoel Asseraf, Aviv Shoham
Journal: International Marketing Review
International Marketing Review (2019) 36 (6): 859–886.
https://doi.org/10.1108/IMR-01-2018-0016
Published: 12 June 2019
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Journal Articles

Assessing the drivers and impact of international marketing agility

Yoel Asseraf, Luis Filipe Lages, Aviv Shoham
Journal: International Marketing Review
International Marketing Review (2019) 36 (2): 289–315.
https://doi.org/10.1108/IMR-12-2017-0267
Published: 01 October 2018
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Journal Articles

Challenges in conducting and publishing research on the Middle East and Africa in leading journals

Cristiana R. Lages, Gregor Pfajfar, Aviv SHOHAM
Journal: International Marketing Review
International Marketing Review (2015) 32 (1): 52–77.
https://doi.org/10.1108/IMR-12-2014-0374
Published: 09 February 2015
View article titled, Challenges in conducting and publishing research on the Middle East and Africa in leading journals
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Journal Articles

Uncovering the influence of the international marketing function in international firms

Itzhak Gnizy, Aviv Shoham
Journal: International Marketing Review
International Marketing Review (2014) 31 (1): 51–78.
https://doi.org/10.1108/IMR-12-2012-0204
Published: 04 February 2014
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Journal Articles

The interaction between environment and strategic orientation in born globals’ choice of entry mode

Kalanit Efrat, Aviv Shoham
Journal: International Marketing Review
International Marketing Review (2013) 30 (6): 536–558.
https://doi.org/10.1108/IMR-10-2012-0171
Published: 28 October 2013
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Journal Articles

Consumers' need for uniqueness: short‐form scale development and cross‐cultural validation

Ayalla Ruvio, Aviv Shoham, Maja Makovec Brenčič
Journal: International Marketing Review
International Marketing Review (2008) 25 (1): 33–53.
https://doi.org/10.1108/02651330810851872
Published: 22 February 2008
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Journal Articles

Entrepreneurial, market, and learning orientations and international entrepreneurial business venture performance in South African firms

Fredric Kropp, Noel J. Lindsay, Aviv Shoham
Journal: International Marketing Review
International Marketing Review (2006) 23 (5): 504–523.
https://doi.org/10.1108/02651330610703427
Published: 01 September 2006
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Journal Articles

Strategic firm type and export performance

Aviv Shoham, Felicitas Evangelista, Gerald Albaum
Journal: International Marketing Review
International Marketing Review (2002) 19 (3): 236–258.
https://doi.org/10.1108/02651330210430686
Published: 01 June 2002
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