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Journal Articles

International dynamic marketing capabilities: developments and a research agenda

Gregor Pfajfar, Maciej Mitręga, Aviv Shoham

International Marketing Review (2024) 41 (1): 1–41.

https://doi.org/10.1108/IMR-10-2023-0283

Published: 13 February 2024

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Journal Articles

Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilities

Gregor Pfajfar, Maciej Mitręga, Aviv Shoham

International Marketing Review (2024) 41 (1): 237–272.

https://doi.org/10.1108/IMR-12-2022-0276

Published: 05 September 2023

View article titled, Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilities

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Journal Articles

International marketing doctrine: the use of guiding principles

Yoel Asseraf, Itzhak Gnizy, Aviv Shoham

International Marketing Review (2021) 38 (2): 321–342.

https://doi.org/10.1108/IMR-10-2019-0241

Published: 05 August 2020

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Journal Articles

Crafting strategy for international marketing: outside-in or inside-out?

Yoel Asseraf, Aviv Shoham

International Marketing Review (2019) 36 (6): 859–886.

https://doi.org/10.1108/IMR-01-2018-0016

Published: 12 June 2019

View article titled, Crafting strategy for international marketing: outside-in or inside-out?

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Journal Articles

Assessing the drivers and impact of international marketing agility

Yoel Asseraf, Luis Filipe Lages, Aviv Shoham

International Marketing Review (2019) 36 (2): 289–315.

https://doi.org/10.1108/IMR-12-2017-0267

Published: 01 October 2018

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Journal Articles

Challenges in conducting and publishing research on the Middle East and Africa in leading journals

Cristiana R. Lages, Gregor Pfajfar, Aviv SHOHAM

International Marketing Review (2015) 32 (1): 52–77.

https://doi.org/10.1108/IMR-12-2014-0374

Published: 09 February 2015

View article titled, Challenges in conducting and publishing research on the Middle East and Africa in leading journals

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Journal Articles

Uncovering the influence of the international marketing function in international firms

Itzhak Gnizy, Aviv Shoham

International Marketing Review (2014) 31 (1): 51–78.

https://doi.org/10.1108/IMR-12-2012-0204

Published: 04 February 2014

View article titled, Uncovering the influence of the international marketing function in international firms

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Journal Articles

The interaction between environment and strategic orientation in born globals’ choice of entry mode

Kalanit Efrat, Aviv Shoham

International Marketing Review (2013) 30 (6): 536–558.

https://doi.org/10.1108/IMR-10-2012-0171

Published: 28 October 2013

View article titled, The interaction between environment and strategic orientation in born globals’ choice of entry mode

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Journal Articles

Consumers' need for uniqueness: short‐form scale development and cross‐cultural validation

Ayalla Ruvio, Aviv Shoham, Maja Makovec Brenčič

International Marketing Review (2008) 25 (1): 33–53.

https://doi.org/10.1108/02651330810851872

Published: 22 February 2008

View article titled, Consumers' need for uniqueness: short‐form scale development and cross‐cultural validation

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Journal Articles

Entrepreneurial, market, and learning orientations and international entrepreneurial business venture performance in South African firms

Fredric Kropp, Noel J. Lindsay, Aviv Shoham

International Marketing Review (2006) 23 (5): 504–523.

https://doi.org/10.1108/02651330610703427

Published: 01 September 2006

View article titled, Entrepreneurial, market, and learning orientations and international entrepreneurial business venture performance in South African firms

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Journal Articles

Strategic firm type and export performance

Aviv Shoham, Felicitas Evangelista, Gerald Albaum

International Marketing Review (2002) 19 (3): 236–258.

https://doi.org/10.1108/02651330210430686

Published: 01 June 2002

View article titled, Strategic firm type and export performance

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International dynamic marketing capabilities: developments and a research agenda

Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilities

International marketing doctrine: the use of guiding principles

Crafting strategy for international marketing: outside-in or inside-out?

Assessing the drivers and impact of international marketing agility

Challenges in conducting and publishing research on the Middle East and Africa in leading journals

Uncovering the influence of the international marketing function in international firms

The interaction between environment and strategic orientation in born globals’ choice of entry mode

Consumers' need for uniqueness: short‐form scale development and cross‐cultural validation

Entrepreneurial, market, and learning orientations and international entrepreneurial business venture performance in South African firms

Strategic firm type and export performance

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