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Journal Articles

When does export customer responsiveness strategy contribute to export market competitive advantage?

Dario Miocevic, Itzhak Gnizy, John W. Cadogan

International Marketing Review (2023) 40 (3): 497–527.

https://doi.org/10.1108/IMR-02-2022-0043

Published: 07 June 2022

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Journal Articles

Resource indivisibility, lumpy costs and the multinationality–performance relationship

Ohad Ref, Itzhak Gnizy

International Marketing Review (2021) 38 (3): 539–563.

https://doi.org/10.1108/IMR-05-2020-0094

Published: 27 January 2021

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Journal Articles

International marketing doctrine: the use of guiding principles

Yoel Asseraf, Itzhak Gnizy, Aviv Shoham

International Marketing Review (2021) 38 (2): 321–342.

https://doi.org/10.1108/IMR-10-2019-0241

Published: 05 August 2020

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Journal Articles

Big data and its strategic path to value in international firms

Itzhak Gnizy

International Marketing Review (2019) 36 (3): 318–341.

https://doi.org/10.1108/IMR-09-2018-0249

Published: 22 November 2018

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Journal Articles

Proactive learning culture: A dynamic capability and key success factor for SMEs entering foreign markets

Itzhak Gnizy, William E. Baker, Amir Grinstein

International Marketing Review (2014) 31 (5): 477–505.

https://doi.org/10.1108/IMR-10-2013-0246

Published: 02 September 2014

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Journal Articles

Uncovering the influence of the international marketing function in international firms

Itzhak Gnizy, Aviv Shoham

International Marketing Review (2014) 31 (1): 51–78.

https://doi.org/10.1108/IMR-12-2012-0204

Published: 04 February 2014

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When does export customer responsiveness strategy contribute to export market competitive advantage?

Resource indivisibility, lumpy costs and the multinationality–performance relationship

International marketing doctrine: the use of guiding principles

Big data and its strategic path to value in international firms

Proactive learning culture: A dynamic capability and key success factor for SMEs entering foreign markets

Uncovering the influence of the international marketing function in international firms

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