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Journal Articles

Spicing up export functions with Chutzpah – the context of market-driven and market-driving export orientations

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Kalanit Efrat, Anne L. Souchon, Yoel Asseraf
Journal: International Marketing Review
International Marketing Review (2026) 43 (1): 57–76.
https://doi.org/10.1108/IMR-03-2025-0116
Published: 31 October 2025
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Includes: Supplementary data
Journal Articles

International marketing doctrine: the use of guiding principles

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Yoel Asseraf, Itzhak Gnizy, Aviv Shoham
Journal: International Marketing Review
International Marketing Review (2021) 38 (2): 321–342.
https://doi.org/10.1108/IMR-10-2019-0241
Published: 05 August 2020
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Journal Articles

Crafting strategy for international marketing: outside-in or inside-out?

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Yoel Asseraf, Aviv Shoham
Journal: International Marketing Review
International Marketing Review (2019) 36 (6): 859–886.
https://doi.org/10.1108/IMR-01-2018-0016
Published: 12 June 2019
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Journal Articles

Assessing the drivers and impact of international marketing agility

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Yoel Asseraf, Luis Filipe Lages, Aviv Shoham
Journal: International Marketing Review
International Marketing Review (2019) 36 (2): 289–315.
https://doi.org/10.1108/IMR-12-2017-0267
Published: 01 October 2018
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