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Journal Articles

Assessing the drivers and impact of international marketing agility

Yoel Asseraf, Luis Filipe Lages, Aviv Shoham

International Marketing Review (2019) 36 (2): 289–315.

https://doi.org/10.1108/IMR-12-2017-0267

Published: 01 October 2018

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Journal Articles

The PD scale: a measure of psychic distance and its impact on international marketing strategy

Carlos M.P. Sousa, Luis Filipe Lages

International Marketing Review (2011) 28 (2): 201–222.

https://doi.org/10.1108/02651331111122678

Published: 26 April 2011

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Journal Articles

The STRATADAPT scale: A measure of marketing strategy adaptation to international business markets

Luis Filipe Lages, José Luís Abrantes, Cristiana Raquel Lages

International Marketing Review (2008) 25 (5): 584–600.

https://doi.org/10.1108/02651330810904107

Published: 12 September 2008

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