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Keywords: COO
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2016) 33 (6): 825–850.
Published: 14 November 2016
... 2016 Emerald Group Publishing Limited Licensed re-use rights only Content analysis Destination image Country of origin Country image COO Place image Country image (CI) research examines how a country’s image influences consumer’s perception of and attitude towards the country, its...
