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Irene R.R. Lu
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Journal Articles
Aspiration, foreignness liability and market potential: How do they relate to small firms’ international entrepreneurial orientation?
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2018) 35 (6): 1009–1032.
Published: 30 August 2018
Journal Articles
An examination of the status and evolution of country image research
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2016) 33 (6): 825–850.
Published: 14 November 2016
Journal Articles
Modeling country image effects through an international crisis
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2008) 25 (4): 354–378.
Published: 18 July 2008
