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Journal Articles

How do foreign customers' perceptions of product-harm crises affect their transfer of capability- and character-based stigma?

Rui Xue, Gongming Qian, Zhengming Qian, Lee Li

International Marketing Review (2022) 39 (1): 120–141.

https://doi.org/10.1108/IMR-09-2020-0197

Published: 30 December 2021

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Journal Articles

Aspiration, foreignness liability and market potential: How do they relate to small firms’ international entrepreneurial orientation?

Lee Li, Gongming Qian, Zhengming Qian, Irene R.R. Lu

International Marketing Review (2018) 35 (6): 1009–1032.

https://doi.org/10.1108/IMR-03-2017-0062

Published: 30 August 2018

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Journal Articles

Early internationalization and performance of small high‐tech “born‐globals”

Lee Li, Gongming Qian, Zhengming Qian

International Marketing Review (2012) 29 (5): 536–561.

https://doi.org/10.1108/02651331211260377

Published: 07 September 2012

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