Keywords: Case studies
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal Articles
International Marketing Review (2014) 31 (3): 237–258.
Published: 06 May 2014
... for the study lies in a multiple case study of six high-tech small and medium-sized enterprises (SMEs). The authors selected two firms from each of three high-tech industries: biotechnology (specifically drug development), renewable energy and ICT. The key decision makers in each firms were then interviewed...
Journal Articles
International Marketing Review (2012) 29 (3): 228–252.
Published: 25 May 2012
... approach to theory development and uses the case method of investigation. Three case studies were developed from primary and secondary sources. A total of 153 pieces of documentation were used to reconstruct past events, in addition to the interviews and information from company sites, permitting...
Journal Articles
International Marketing Review (2010) 27 (2): 223–244.
Published: 27 April 2010
... by the “born global” stream of researchers. Design/methodology/approach This is an inductive and exploratory study that tries to understand questions of how and why. A multiple case study method is used to find empirical evidence for the a priori assumptions derived from the literature. Findings...
Journal Articles
International Marketing Review (2004) 21 (4-5): 496–510.
Published: 01 August 2004
..., 2001). 2. Pprocess flexibility (Sharfman and Dean, 1997). 3. Strategic options (Sanchez, 1993). Flexible organizations Exports Marketing strategy Case studies Recently, Eisenhardt (2002) argued that the global, “high‐velocity playing field” creates unstable business...

or Create an Account

Close subscription notice
Close access options