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Keywords: Case study
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2016) 33 (2): 276–297.
Published: 11 April 2016
... a foreign SME exporter’s entry into local business networks in China. Design/methodology/approach – The single case study method was adopted. The Ule New Zealand Mall, an online shopping platform that sells New Zealand products in China, was selected in this case study. The authors applied...
