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Keywords: Causal recipe
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2016) 33 (3): 351–375.
Published: 09 May 2016
... conditions can be interpreted as a subset of the outcome condition, and a necessary antecedent condition can be interpreted as a superset of the outcome (Ragin, 2009). Methods Buying Consumer ethnocentrism Buyers fsQCA Causal recipe MRA Consumer ethnocentrism (CE) is a popular construct...
