...Amro A. Maher; Larry L. Carter Purpose The purpose of this paper is to utilize the BIAS map from the social psychology literature to operationalize and simultaneously examine the effects of the affective and cognitive components of country image. Design/methodology/approach The researchers...

...Anne Smith; Nina Reynolds Purpose The purpose of this paper is to examine alternative approaches to measuring service evaluation across cultures. This paper aims to assess: differences between cognitive and affective measures and their ability to predict behavioral intentions and the impact...

... process COO information. Hypothesizes that individual differences in their tendency to evaluate product information may influence the effect of COO. Specifically, when a consumer’s need for cognition (NFC) is low, COO is more influential in that consumer’s product evaluation. Favourable COO may lead...

... of adopting new products, especially because some of these products may fail before they reach take‐off. Further, these individuals will also be able to make a cognitive independent decision regarding the adoption of the product in question, and will not have to wait (until after take‐off) to ask others...