... 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Communication Consumer behavior Digital marketing International marketing Purchase intention Social networks Theory of planned behavior Visual attention Implementing digital...

...Gro Alteren; Ana Alina Tudoran Purpose The purpose of this paper is to investigate the role of relational competences, such as open-mindedness and the ability to adapt business style, in developing trustworthy relationships through communication in the export markets in different cultural contexts...

...James Reardon; Chip Miller Purpose Methodological advances in cross‐cultural scale development have addressed many concerns regarding the development of valid scales. However, several issues remain to be examined – including the potential problems of using language to measure communication...

... exchange model, an improvement over models that include only relational constructs such as trust and commitment. Kevin E. Voss can be contacted at: vossk@okstate.edu © Emerald Group Publishing Limited 2006 Strategic alliances Trust Communication Electronics industry United States...

...Marylyn Carrigan; Svetla Marinova; Isabella Szmigin; Jonathan E. Schroeder; Janet L. Borgerson Purpose This paper offers an ethical analysis of visual representation that provides criteria for and sheds light on the appropriateness dimension of marketing communications. It provides a theoretically...