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1-7 of 7
Keywords: Competitive strategy
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Journal Articles
The simultaneous effect of firm capabilities and competitive strategies on export performance: the role of competitive advantages and competitive intensity
Available to PurchaseHalit Keskin, Hayat Ayar Şentürk, Ekrem Tatoglu, Ismail Gölgeci, Ozan Kalaycioglu, Hatice Tuba Etlioglu
Journal:
International Marketing Review
International Marketing Review (2021) 38 (6): 1242–1266.
Published: 08 June 2021
...Halit Keskin; Hayat Ayar Şentürk; Ekrem Tatoglu; Ismail Gölgeci; Ozan Kalaycioglu; Hatice Tuba Etlioglu Purpose This study aims to determine the simultaneous effect of exporting firms' competitive strategies and capabilities on the achievement of competitive advantages and export performance under...
Journal Articles
Capabilities and propensity for cooperative internationalization
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2009) 26 (2): 124–150.
Published: 24 April 2009
... of a differentiating competitive strategy. In contrast, the propensity for international growth through alliances decreases as the firm's degree of involvement abroad increases. Practical implications Firms that aim for international expansion should accumulate internationally transferable capabilities. Managers...
Journal Articles
Global social time perspectives in marketing: a strategic reference point theory application
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2008) 25 (2): 146–165.
Published: 25 April 2008
... experiences of the manager. Globalization Social dynamics National cultures Competitive strategy Time‐based management International business Diversify strategies along three dimensions: Time, risk, and relatedness to current business (Beinhocker, 1999). Advertising may be developed...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2001) 18 (3): 355–359.
Published: 01 June 2001
...Felix Mavondo Globalization International trade Marketing strategy Competitive strategy The editor and the contributors must be congratulated for their courage in putting together this book, given the rapid pace of change in international business and trade. The book should appeal...
Journal Articles
Competitive environmental scanning and export involvement: an initial inquiry
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1996) 13 (1): 65–80.
Published: 01 February 1996
... in global business conditions (i.e. technology, products, economic, and socio‐political changes). © MCB UP Limited 1996 Competitive strategy Environmental scanning Export Small‐ to medium‐sized enterprises The academic literature on exporting has been extremely successful...
Journal Articles
Attitudes of Czech managers towards markets and marketing
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1995) 12 (5): 60–71.
Published: 01 October 1995
... domestic currency; 4 privatization of enterprises and the development of managers capable of working in a market system. © MCB UP Limited 1995 Attitudes Brand awareness Corporate culture Competitive strategy Czech Republic Managers Market economy The enterprises...
Journal Articles
Strategic Responses of Multinationals to Competition from Developing‐Country Cottage Firms
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1990) 7 (3)
Published: 01 March 1990
... developing countries (Little et al., 1987; Cortes, et al., 1987). They have managed to steal market share from some of the largest multinationals, such as Unilever, forcing them to modify their traditional competitive strategies. This exploratory article identifies the factors that enable cottage firms...
