... in moderating such impacts. Social responsibility Internationalization Business-to-business marketing Corporate strategy Corporate social responsibility (CSR) reflects a firm’s actions to address its stakeholders’ concerns regarding its ethical and philanthropic objectives (Hadjikhani et al...

... in which companies action's can affect CI. © Emerald Group Publishing Limited 2014 Marketing Switzerland New Zealand Corporate strategy Communications Country image The branding of products and organisations has long been recognised as central in marketing (Hsieh et al...

... strategy International advertising implementation Standardization Regionalization Latin America Advertising effectiveness Corporate strategy Over the past several decades, empirical standardization research has devoted substantial attention to the question of when and for whom standardization...

... turbulence. © Emerald Group Publishing Limited 2012 Corporate strategy Entrepreneurialism Organizational performance International business Kirzner Schumpeter Kirznerian behaviour Schumpeterian behaviour Entrepreneurial orientation International performance Environmental turbulence...

... sustainability. It examines the corporate domain in which routes are identified through responses to existing globalisation, corporate strategy and corporate culture. Research limitations/implications The paper provides insight and preliminary conceptual development towards a full theoretical model...

... in the international capabilities of the retailer but may be due to other strategic reasons. Retailing Divestment International business Corporate strategy Marketing opportunities Recent years have seen researchers highlighting the operational challenges of “getting out” of international retail...

...David Bennett Jochen   Legewie Editor, Hendrik   Meyer‐Ohle Editor . Corporate Strategies for Southeast Asia after the Crisis: A Comparison of Multinational Firms from Japan and Europe . Basingstoke : Palgrave   2000 . 260 + xvii pp. hardback , ISBN: 0‐333‐91784‐7...

...: commitment to the development of human capital. Attaining cross‐project synergies and inter‐project learning. 2 Corporate level factors: Top management commitment and visible support for innovation. Long‐term corporate strategy with associated technology strategy. Long‐term...

... business tend to sell directly to final end‐users, utilise their own export department, and charge higher prices for products exported than for sales in the domestic market. In turn, such exporters tend to perform better financially. © MCB UP Limited 1991 Corporate strategy Export Models...

... of strategic marketing planning and company performance, thus giving more credence to the empirical findings in these studies. © MCB UP Limited 1988 Corporate Strategy Marketing Netherlands 20 MARKETING PLANNING FOR IMPROVED PERFORMANCE: A COMPARATIVE ANALYSIS Bronislaw J. Verhage, Department...