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Keywords: Corporate social entrepreneurship
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Journal Articles
Entering the base of the pyramid market in India: A corporate social entrepreneurship perspective
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2016) 33 (4): 555–579.
Published: 11 July 2016
... income is below $2 (Hammond et al., 2007 ; UNDP, 2008). Because of the dominant poverty in this market, it has traditionally been ignored by MNCs. International marketing India Corporate social responsibility Corporate social entrepreneurship Base of the pyramid (BoP) © Emerald...
Journal Articles
Internationalisation of service firms through corporate social entrepreneurship and networking
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2014) 31 (6): 576–600.
Published: 10 November 2014
...Hussain G. Rammal; Elizabeth L. Rose; Pervez Ghauri; Misagh Tasavori; Reza Zaefarian Purpose – The purpose of this paper is to explore how employing corporate social entrepreneurship and developing a network of relationships with non-governmental organisations (NGOs) can support and contribute...
