.... Social responsibility Internationalization Business-to-business marketing Corporate strategy We expect that customer host-country sustainable development affects the strength of the relationship between supplier CRM-led philanthropic CSR reputation and foreign customer business engagement...

... that the CI may deteriorate in the near future. In this case, organisations do neither contribute to nor exploit the existing CI. Marketing Switzerland New Zealand Corporate strategy Communications Country image The branding of products and organisations has long been recognised as central...

..., 2011). © Emerald Group Publishing Limited 2012 International advertising strategy International advertising implementation Standardization Regionalization Latin America Advertising effectiveness Corporate strategy A fourth option in international advertising implementation...

... high. Kirznerian EOBs, with their focus on exploiting markets, may be expected to be highly profitable in these conditions. H2. The stronger the firm's Schumpeterian EOBs, the greater the business performance. © Emerald Group Publishing Limited 2012 Corporate strategy...

... sustainability. It examines the corporate domain in which routes are identified through responses to existing globalisation, corporate strategy and corporate culture. Research limitations/implications The paper provides insight and preliminary conceptual development towards a full theoretical model...

... 2007 Retailing Divestment International business Corporate strategy Marketing opportunities Recent years have seen researchers highlighting the operational challenges of “getting out” of international retail markets (Alexander and Quinn, 2002 ; Burt et al., 2002). Burt...

...David Bennett Jochen   Legewie Editor, Hendrik   Meyer‐Ohle Editor . Corporate Strategies for Southeast Asia after the Crisis: A Comparison of Multinational Firms from Japan and Europe . Basingstoke : Palgrave   2000 . 260 + xvii pp. hardback , ISBN: 0‐333‐91784‐7...

... product development appreciably, it is unlikely that significant gains could be achieved unless the issue was tackled on a broad front. This means that being a fast innovator must be at the forefront of corporate strategy. 2 Top management commitment and support. Visible top management...

... business tend to sell directly to final end‐users, utilise their own export department, and charge higher prices for products exported than for sales in the domestic market. In turn, such exporters tend to perform better financially. © MCB UP Limited 1991 Corporate strategy Export Models...

... of strategic marketing planning and company performance, thus giving more credence to the empirical findings in these studies. © MCB UP Limited 1988 Corporate Strategy Marketing Netherlands 20 MARKETING PLANNING FOR IMPROVED PERFORMANCE: A COMPARATIVE ANALYSIS Bronislaw J. Verhage, Department...