... drivers include export commitment, market orientation, experiential skills, learning orientation and inter-functional coordination, modelled as antecedents of three dimensions of export improvisation, namely export action-orientation, spontaneity and creativity. Design/methodology/approach The SLR...

...Taewon Suh; Vishag Badrinarayanan Purpose – The purpose of this paper is to examine the antecedents of project creativity in international marketing teams. The proposed framework includes both proximal (characteristics that impact the everyday functioning of the team) and distal (characteristics...

...Paul Herbig; Laurence Jacobs Explores the cultural differences between Japan and the USA as they influence in the practice of creativity. Western logic reflects its Cartesian heritage of a clear, linear path of reasoning or the “scientific method”. The western approach to creativity is innovation...