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Keywords: Cross-country comparisons
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2023) 40 (5): 869–893.
Published: 22 February 2022
... Multi-lingual tweets Consumer sentiments Supervised machine learning Artificial neural network PESTEL Cross-country comparisons The COVID-19 pandemic has had a devastating impact, not only in terms of health and human suffering, but also in terms of business (Apedo-Amah et al...
Includes: Supplementary data
