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Keywords: Cultural values
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Journal Articles
The power of institutions on international marketing: reflections on the COVID-19 pandemic can inform international marketing activities
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2023) 40 (5): 957–980.
Published: 28 June 2022
... rights only Institutional economics Formal institutions Informal institutions General theory of competitive rationality COVID-19 Pandemic Government Regulation Law Cultural values International marketing functions within the institutional environments in which firms operate...
Journal Articles
Online movie ratings: a cross-cultural, emerging Asian markets perspective
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2015) 32 (3-4): 366–388.
Published: 11 May 2015
... perceptions and purchase intentions, as well as the moderating impact of cultural values, in four emerging Asian markets. Design/methodology/approach – Using a survey questionnaire, data was collected from 204 respondents for Study 1 and 376 respondents for Study 2 in four emerging markets (China, India...
