Keywords: Culture (sociology)
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Journal Articles
Journal Articles
International Marketing Review (2005) 22 (3): 369–383.
Published: 01 June 2005
... environmental context and was reflected in the specific cues used to assess each dimension. © Emerald Group Publishing Limited 2005 Culture (sociology) Quality Customer service management On both a defensive and offensive front the benefits of differentiating on a service quality platform...
Journal Articles
International Marketing Review (2004) 21 (6): 563–572.
Published: 01 December 2004
... is presented. International marketing Culture (sociology) Marketing management Knowledge management When marketers discuss culture in an international context, the name of Hofstede is invariably invoked and his dimensions are applied with the authority of holy writ. Just a few recent issues...
Journal Articles
International Marketing Review (2003) 20 (4): 377–396.
Published: 01 August 2003
... on the diffusion of new products. The findings regarding the moderation effects of the socio‐economic variables are mixed. © MCB UP Limited 2003 Culture (sociology) Product development Social economics The business environment has evolved in response to the continued globalization of world...
Journal Articles

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