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Keywords: Customer responsiveness
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Journal Articles
How to successfully adapt distribution strategy in exporting? The moderating effects of commitment and responsiveness
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2024) 41 (6): 1218–1241.
Published: 31 July 2024
... for commitment (i.e. managerial export commitment and financial export commitment) and two distinct factors for responsiveness (i.e. export customer responsiveness and export competitor responsiveness) are considered as moderators in the relationship between distribution adaptation and export performance...
