...., 2011); (4) research design (e.g. methods of data collection and data analysis) (Bluhm et al., 2011); and (5) transparency of methods of data collection and data analysis in the context of how easy it was for reviewers and readers to reproduce the research based on the level of detail...

...‐wien.ac.at © Emerald Group Publishing Limited 2006 Data analysis Set theory Measurement Cross‐cultural studies Advances in International Marketing research rely on cross‐country comparisons and require sound conceptualisations and empirical generalisations. Meaningful comparisons...

..., which can read huge volumes of material inexpensively; and state‐of‐the‐art computer software, which can handle languages such as Chinese, Japanese, and Arabic, content analysis has great promise for international marketing applications. © MCB UP Limited 1988 Data Analysis International...