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Constantine Andriopoulos
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Journal Articles

A qualitative approach to understanding brand image in an international context: Insights from Croatia and Serbia

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Ružica Brečić, Jelena Filipović, Matthew Gorton, Galjina Ognjanov, Žaklina Stojanović, John White
Journal: International Marketing Review
International Marketing Review (2013) 30 (4): 275–296.
https://doi.org/10.1108/IMR-02-2012-0024
Published: 09 September 2013
View article titled, A qualitative approach to understanding brand image in an international context: Insights from Croatia and Serbia
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Journal Articles

The influence of intra-national cultural heterogeneity on product standardisation and adaptation: A qualitative study

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Konstantinos Poulis, Efthimios Poulis
Journal: International Marketing Review
International Marketing Review (2013) 30 (4): 357–383.
https://doi.org/10.1108/IMR-03-2012-0047
Published: 09 September 2013
View article titled, The influence of intra-national cultural heterogeneity on product standardisation and adaptation: A qualitative study
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Journal Articles

A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid

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Bidit Lal Dey, Ben Binsardi, Renee Prendergast, Mike Saren
Journal: International Marketing Review
International Marketing Review (2013) 30 (4): 297–322.
https://doi.org/10.1108/IMR-03-2012-0058
Published: 09 September 2013
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Journal Articles

Exploring the landscape of qualitative research in international marketing: Two decades of IMR

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Constantine Andriopoulos, Stephanie Slater
Journal: International Marketing Review
International Marketing Review (2013) 30 (4): 384–412.
https://doi.org/10.1108/IMR-03-2012-0061
Published: 09 September 2013
View article titled, Exploring the landscape of qualitative research in international marketing: Two decades of IMR
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Journal Articles

Emerging perspectives in qualitative research in international marketing

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Stephanie Slater and Constantine Andriopoulos
Journal: International Marketing Review
International Marketing Review (2013) 30 (4)
https://doi.org/10.1108/IMR-03-2013-0063
Published: 09 September 2013
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Journal Articles

Drivers of information sharing and export performance in the Jordanian agri-food export supply chain: A qualitative study

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Luai Jraisat, Manto Gotsi, Michael Bourlakis
Journal: International Marketing Review
International Marketing Review (2013) 30 (4): 323–356.
https://doi.org/10.1108/IMR-03-2012-0056
Published: 09 September 2013
View article titled, Drivers of information sharing and export performance in the Jordanian agri-food export supply chain: A qualitative study
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