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Journal Articles

The animosity transfer process: consumer denigration of foreign sponsors and testing potential mitigation strategies

Rob Angell, Paul Bottomley, Matthew Gorton, Ben Marder, Antonia Erz

International Marketing Review (2021) 38 (6): 1308–1330.

https://doi.org/10.1108/IMR-01-2021-0006

Published: 10 August 2021

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Journal Articles

A qualitative approach to understanding brand image in an international context: Insights from Croatia and Serbia

Ružica Brečić, Jelena Filipović, Matthew Gorton, Galjina Ognjanov, Žaklina Stojanović, John White

International Marketing Review (2013) 30 (4): 275–296.

https://doi.org/10.1108/IMR-02-2012-0024

Published: 09 September 2013

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