Page 1 | Search Results | International Marketing Review | Emerald Publishing

Skip to Main Content

1-1 of 1

Sort by

Journal Articles

The animosity transfer process: consumer denigration of foreign sponsors and testing potential mitigation strategies

Rob Angell, Paul Bottomley, Matthew Gorton, Ben Marder, Antonia Erz

International Marketing Review (2021) 38 (6): 1308–1330.

https://doi.org/10.1108/IMR-01-2021-0006

Published: 10 August 2021

View article titled, The animosity transfer process: consumer denigration of foreign sponsors and testing potential mitigation strategies

Add to Citation Manager for The animosity transfer process: consumer denigration of foreign sponsors and testing potential mitigation strategies