... Publications Research design Data analysis International marketing is a rich field of study. Different socio-cultural, political and economic environments, various language influences and challenging cross-border business operations paint a complex research landscape. Early contributions on firms...

... groups can, by definition, not be disentangled from the very issue of measurement itself. Firstly, we have to decide on what theory of measurement we want to rely on, before we can analyse potentially different functioning of items. Data analysis Set theory Measurement Cross‐cultural...

..., which can read huge volumes of material inexpensively; and state‐of‐the‐art computer software, which can handle languages such as Chinese, Japanese, and Arabic, content analysis has great promise for international marketing applications. Data Analysis International Marketing Market Research 34...