... in uncovering hidden behavioural drivers that could serve as a base for the segmentation model as a decision-making tool for international marketing strategies. Design/methodology/approach The study employs a dual-level measurement, capturing both explicit and implicit data through a response time testing...

... decision-making models explain the adoption of single behaviors only. The purpose of this paper is to address this issue by developing and evaluating a decision-making model that explains the co-adoption, or coaction, of multiple environmental behaviors. Design/methodology/approach – To test its...

... at: david.a.griffith@lehigh.edu © Emerald Group Publishing Limited 2013 The decision making of global marketing managers has received little attention within the extant literature (Berthon et al., 2001 ; Moeller and Harvey, 2011). This is perplexing considering the critical role that global...

...Ekaterina Nemkova; Anne L. Souchon; Paul Hughes Purpose The purpose of this paper is to examine two predominant export decision‐making orientations emanating from normative and descriptive decision theory, namely planning and improvisation and their coexistence within exporting firms. In addition...

... Value chain Decision making Market orientation, commonly defined as the generation of market intelligence, its dissemination within the business organization, and its use to direct business activities (Kohli and Jaworski, 1990), can drive superior company performance in various contexts...

... on the World Trade Center in New York City (Coen, 2006). A critical area in international advertising research that receives scant attention is media‐selection decision making by US multinational companies. Thus, the objectives of this study are four‐fold to: A product is the sum of the physical...

... a strategic assessment to ensure the specific project's acceptability. The initiating force dictates the path the investigation takes, whilst the scope of investigation impacts subsequent decision‐making within the business process (Fornell et al., 1990). In line with this conception...

...Janet K. Mullin Marta; Anusorn Singhapakdi; Ashraf Attia; Scott J. Vitell This study analyzes the marketing ethics decision‐making process of Middle‐Eastern marketers. In particular, it examines the relative influences of ethical perceptions, perceived importance of ethics, and age on ethical...

.... Understanding the Chinese business environment is of importance to businesses around the world as the Chinese economy undergoes rapid expansion and decentralization of strategic decision making to the level of the state‐owned enterprise. As the central government takes on a lesser role in the management...

... intuitive decision making later (Calof, 1994 ; Crick and Czinkota, 1995). It has also been argued that, if the use of information, rather than intuition, is the corner‐stone of effective decision making and export marketing strategy development, such a shortfall could potentially create major difficulties...

.... A number of models of ethical decision making suggest that culture plays an important role in influencing ethical behavior in marketing (Bartels, 1967; Ferrell and Gresham, 1985; Hunt and Vitell, 1986). A knowledge of the impact of culture on marketing decisions improves a firm’s ability to design...

...) information gathering mechanisms (Seringhaus, 1986/1987; Young et al., 1989). It could also be the case that, depending on the particular type of export decision to be made (Goodman, 1993) or the particular stage of the decision‐making process (Saunders and Jones, 1990), different emphasis is placed...

... unique characteristics which demand recognition and understanding before it can be purposefully integrated into the marketing function. © MCB UP Limited 1997 Australia Decision making Management North America Sponsorship While the growth of sponsorship is undeniable ‐ worldwide...

...Tony L. Henthorne; Michael S. LaTour; Tim W. Hudson Seeks to fill some of the gaps in the business literature regarding the consumer market in Japan. Accomplishes this through a replication of the classic 1974 work of Davis and Rigaux relating to family purchase decision making. An egalitarianism...

...Kimio Kase; James Yu‐Shan Liu Discusses the concept of networking structure for the co‐ordination in the corporate decision‐making process in Japan. Looks at networking at a micro level based on empirical and anecdotal evidence. © MCB UP Limited 1996 This paper focuses on this second...

... trade. Yet, the import purchasing study has received little attention. Further studies of a comparative nature in this field will serve to develop a theory of import purchasing behaviour. © MCB UP Limited 1993 Decision making Export Imports Japan Product quality USA International...