...João S. Oliveira; Magnus Hultman; Nathaniel Boso; Ian Hodgkinson; Paul Hughes; Ekaterina Nemkova; Anne Souchon Purpose This special issue seeks to create an interdisciplinary community of researchers applying decision-making theory to the international marketing context. The articles published...

... and learned. Established multinationals learn heuristics in international marketing decision-making, following both “closed” and “open” models. Originality/value This paper offers an original contribution by presenting different approaches not yet examined in the literature, focusing on how international...

... firm’s situation, with decision-making analyzed within the context of infinite unique variables. At the other extreme, universalists believe that strategy follows universal laws applicable to all contexts. The contingency view specifies that the effectiveness of decision-making depends on organizations...