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Keywords: Distribution adaptation
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Journal Articles
How to successfully adapt distribution strategy in exporting? The moderating effects of commitment and responsiveness
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2024) 41 (6): 1218–1241.
Published: 31 July 2024
...Carlos M.P. Sousa; Emilio Ruzo-Sanmartín; Concepción Varela-Neira; Qun Tan Purpose Drawing on the resource-based view, this study examines the effect of distribution adaptation on export performance. The study also examines the moderating role of responsiveness and commitment. Two distinct factors...
