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Journal Articles
International Marketing Review (2010) 27 (5): 541–561.
Published: 14 September 2010
...Janice M. Payan; Göran Svensson; Gabriel Awuah; Svante Andersson; Joe Hair Purpose The purpose of this paper is to develop a cross‐cultural RELQUAL‐scale in supplier‐distributor relationships in Sweden and the USA. Design/methodology/approach The Swedish and US sampling frames consisted each...

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