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Journal Articles

Rebranding after international acquisitions: challenges of legitimation in emerging and developed countries

Manoella Antonieta Ramos, Svante Andersson, Ulf Aagerup

International Marketing Review (2024) 41 (7): 84–116.

https://doi.org/10.1108/IMR-02-2023-0019

Published: 10 June 2024

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Journal Articles

How do mature born globals create customer value to achieve international growth?

Svante Andersson, Gabriel Baffour Awuah, Ulf Aagerup, Ingemar Wictor

International Marketing Review (2020) 37 (2): 185–211.

https://doi.org/10.1108/IMR-11-2018-0340

Published: 21 February 2020

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Journal Articles

Local horizontal network membership for accelerated global market reach

Paul Ryan, Natasha Evers, Adele Smith, Svante Andersson

International Marketing Review (2019) 36 (1): 6–30.

https://doi.org/10.1108/IMR-03-2017-0061

Published: 22 November 2018

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Journal Articles

A “cross‐cultural RELQUAL‐scale” in supplier‐distributor relationships of Sweden and the USA

Janice M. Payan, Göran Svensson, Gabriel Awuah, Svante Andersson, Joe Hair

International Marketing Review (2010) 27 (5): 541–561.

https://doi.org/10.1108/02651331011076581

Published: 14 September 2010

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