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Journal Articles

Rebranding after international acquisitions: challenges of legitimation in emerging and developed countries

Open Access
Manoella Antonieta Ramos, Svante Andersson, Ulf Aagerup
Journal: International Marketing Review
International Marketing Review (2024) 41 (7): 84–116.
https://doi.org/10.1108/IMR-02-2023-0019
Published: 10 June 2024
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Journal Articles

How do mature born globals create customer value to achieve international growth?

Available to Purchase
Svante Andersson, Gabriel Baffour Awuah, Ulf Aagerup, Ingemar Wictor
Journal: International Marketing Review
International Marketing Review (2020) 37 (2): 185–211.
https://doi.org/10.1108/IMR-11-2018-0340
Published: 21 February 2020
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