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Keywords: Drink driving
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Journal Articles
Social marketing campaigns aimed at preventing drunk driving: A review and recommendations
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2009) 26 (3): 292–311.
Published: 29 May 2009
... “drunkenness”; rather, it simply denotes that the person is over the acceptable BAC level for operating a motor vehicle (Ross, 1992). © Emerald Group Publishing Limited 2009 Drink driving Social marketing Qualitative research According to the World Health Organization (WHO, 2004a...
